Collectives: The Missing
MARKETING STRATEGY FOR ARTISTS
Collective: A few artists agree to support each others' current project (like a new EP, a tour, or a new video) using social media.
WAIT, I TOOK POLI SCI IN HIGH SCHOOL
and know that Collectives don't work. Right? They can be a management nightmare, and when not everyone contributes fairly, everyone gets mad.
EARNED MEDIA VALUE ('EMV')
Collective members each agree to create a certain dollar value of EMV for each other. FanDistro tracks posts and calculates EMV so nobody in the Collective has to. The results are provided to all members. #transparency
SO YOUR CAMPAIGN GETS WAY MORE EXPOSURE
Let's say you are promoting a tour in a Collective of 5 artists (all in the same genre) where the EMV target is $1,000. The Collective would create $4,000 of EMV for your tour and get you exposure to fans who like your genre of music.
Your Collective Page is Where it all Happens
On this page each member can see progress towards the EMV goal and can access relevant information about an artist, like their recent EMV Analysis and the Campaign the Collective is promoting. Also found here are the Distro button to easily make posts, a link generator to create links, and manager contact info.
EMV ANALYSES ON EVERY MEMBER
Collective members each run EMV analyses like the the following. These analyses help ensure that artists have compatible fan engagement levels, geographies, and genres.
FanDistro has been handling Campaigns for our more than 5k artists for several years. A Campaign can be created in under 2 minutes, looks beautiful, is responsive, and captures fan data as shown next:
https://FanDistro.com Contact: Collectives@fandistro.com First Collective Free, then subscriptions start at $9.99/month.